Segment your traffic

SaaS businesses deal with several audiences. Leads and customers, as well as customer types. Some may vary in job title, company size or plan preference. With Unless, you can identify and segment all of your traffic.


Personalize per industry, company and visitor

Make use of firmographic personalization to increase conversions. Unless enriches visitor data with company and industry information that can be used to deliver highly targeted content.


Timely messages for each stage of the funnel

In the early stages, you can use our add-ons to collect email addresses for newsletter sign-ups, gated content, or demo requests. At a later stage, the same add-ons can be used to convert leads, upsell existing customers or inform them about upcoming features, webinars and events.


Unleash the power of data

Combine the data in your CRM or database with the data that we can provide for a fuller picture and a more personalized experience. User data, pricing plans, billing and renewal dates, team members, features they have vs. upsell opportunities, and more.


Experiment, analyze, optimize

With Unless, you can make simple changes to your site, from modifying headers and CTAs to changing images and other page elements. You can also analyze and experiment with your audience segments and personalizations, making changes when needed to drive conversions. All of this with a quick set set-up and tested live in no time, without calling in the developers.


Related recipes

Frequently asked questions

At the moment, Unless doesn't directly integrate with any email solutions. Using the email capture add-ons you can collect email addresses and use the export function to download them. Next, you can upload the data into any tool you'd like - any CRM, any ESP.

No, not necessarily. We offer basic firmographic datapoints out-of-the-box, like company name and industry. However, if you need a more granular approach and additional things like contact email addresses, feel free to get an account at our partners, like Albacross.

The answer to this depends on your remarketing solution. Generally, Google Ads, Facebook, AdRoll, and any other remarketing platform allows the upload and targeting of users based on email address. Additionally, you can use your email list to find similar audiences also known as lookalike audiences.

The self-segmenting add-ons ask your website visitor to which audience they belong. Once they made their choice, the visitor becomes a member of that audience. Very useful for websites with a clear segmentation in mind!

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