Understand your visitors

Teachers and students. Tutors and parents. Observe and recognize who your visitors are to turn anonymous traffic into new business, and nurture relationships with existing customers and partners.

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Personalized content and messages

Deliver a personalized experience for every visitor segment. Display course content or new lessons for students, deliver useful materials for teachers, keep parents in the know. With personalization, you can make everyone feel right at home.

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Use the data you already have

You already have data about the leads you are reaching out to as well as the many users you have. The lessons they are taking, their interest categories, curriculums, performance, and more. Upload your target lists into Unless and personalize pages for all your contacts.

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Experiment, analyze, optimize

With Unless, you can make simple changes to your site, from modifying headers and CTAs to changing images and other page elements. You can also analyze and experiment with your audience segments and personalizations, making changes when needed to draw more visitors into the classroom. All of this with a quick set set-up and tested live in no time, without calling in the developers.

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Case study: how Unless helped ClassTag increase conversion by 150%

Unless helped ClassTag segment their visitors into three audiences - teachers, parents, and school leaders. Next, they personalized the website experience across the entire conversion funnel. From first touchpoint to sign up, the generic content was dynamically replaced with audience-specific messaging. Read case study.

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Frequently asked questions

At the moment, Unless doesn't directly integrate with any email solutions. Using the email capture add-ons you can collect email addresses and use the export function to download them. Next, you can upload the data into any tool you'd like - any CRM, any ESP.

The answer to this depends on your remarketing solution. Generally, Google Ads, Facebook, AdRoll, and any other remarketing platform allows the upload and targeting of users based on email address. Additionally, you can use your email list to find similar audiences also known as lookalike audiences.

The self-segmenting add-ons ask your website visitor to which audience they belong. Once they made their choice, the visitor becomes a member of that audience. Very useful for websites with a clear segmentation in mind!

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