Join our closed beta for Monetary Goal Values. Segment your traffic based on visitor values and feed your remarketing services!
Hi, I am Sander, CEO at Unless.com and I would like to invite you to participate in a brand new closed beta!
Last week, I announced the release of the first version of "suggested audiences". It's a new feature that helps you segmenting your traffic into groups of visitors that are most likely to be successful.
To define "success", you can inform the Unless system about your business objectives, by setting "goals" that your visitors can achieve. A goal can be reaching a thank-you page in a checkout, downloading a brochure, or any other event that you deem important.
Last week, we also released an additional feature in closed beta that will greatly improve the accuracy of our algorithms and more importantly, give you additional tools to recognize your visitors with. With this feature, you can set a monetary value for any goal, that represents the worth of that event to you.
For example, if somebody buys a pair of shoes, you can tell us that your revenue increased by 92 Euro, or if somebody returns the pair, you can tell us that it dropped 92 Euro plus the administrative costs of 15 Euro.
Why is this important? This means that you can set up different user experiences based on the visitor life time value so far. For example, you can reward high value customers with a discount to makw them buy even more. More impactful even, we will be able to tell your remarketing system to stop remarketing the people that have a negative impact on your revenue, because they return your goods all the time. This can have a significant impact on your business!
My request for today: if you are interested in trying this out, please get in touch. The first few people who are willing to use this feature, we will help with the implementation and additional advice. Feel free to contact me through Linkedin or by sending an email to firstname.lastname@example.org. Thanks!
With audiences, you can group website visitors based on their similarities (e.g. "Returning Visitors"). You could also think of audiences as your user personas. Once you have an audience, you can connect it to one (or multiple) personalizations.