The company was started by Sander Nagtegaal and Marcel Panse in 2016, with a mission that is inspired by a personal tragedy.

Sander is known to be an avid martial artist. About 4 years earlier, a severe accident happened in a Mixed Martial Arts (MMA) training session, resulting in a stroke that left him without the ability to speak for months. He avoided human contact and focused on computers entirely, discovering the limitations of digital communication from a unique perspective.

This ordeal made the two friends decide to devote their next startup entirely to improving the understanding between people and their technology.