Hi, I am Sander, CEO at Unless.com.

For the next video recap of 2018, I promised Sue - who is one of our team members - to wear a Christmas hat. Well, here's to you, Sue!

Let's talk about the past year. A lot happened.

We received funding, expanded our team and became a serious contender in the personalization space. On top of our famous serverless architecture, we delivered full funnel, 1:1 personalization at scale - something that was previously impossible, except for the largest websites.

The result? Media attention increased, and more and more customers are joining. Substantial innovation subsidies were granted. Even Twitter gave us the Twitter handle @unless.

So, I am happy.

In 2019, we will be fully betting on machine learning and AI. A few months ago, we composed a team of brilliant data scientists who already released the first version of our "suggested audiences". This will allow you to segment your traffic by human metrics: like the probability of visitor success, their attention span, their expected engagement or the likelihood that they will come back later.

So, in the year to come, Unless will equip your website with almost human-like intuition, to make it as effective as a human sales rep! Interested in our evolution? Check it out on Unless.com

Thanks for watching. For now, I wish you happy holidays!